- Author: Saoimanu Sope
Después de trece años de contar la historia de UC ANR a través de artículos y videos, Norma De la Vega se jubiló el pasado 29 de junio. De la Vega se incorporó, en el 2009, al equipo de UC ANR's News and Information Outreach in Spanish (Servicio de Información en Español) o NOS, por sus siglas en inglés, como redactora sénior9.
NOS cumplió con la visión de UC ANR de crear programas educativos e informativos en español para servir a la comunidad latina. NOS ha producido, durante más de 40 años, información en formatos propios para audiencias de radio, televisión e internet, y De la Vega jugó un papel instrumental en ayudar a que NOS expandiera su alcance y diversificara su enfoque creativo para narrar historias.
Cuando empezó, la mayoría de sus historias escritas se enfocaban en el tema de la nutrición, destacando a grupos como el Expanded Food and Nutrition Education Program (Programa Expandido de Educación sobre Alimentos y Nutrición y el Instituto de Políticas sobre Nutrición. “Las contribuciones de Norma dieron en el clavo”, dijo el administrador de NOS, Ricardo Vela. “Su impacto ha tenido que ver con imprimir la importancia de la nutrición en las historias que llevamos a la comunidad”.
De la Vega se graduó de la licenciatura en ciencias de la comunicación de la Universidad Nacional Autónoma de México en la Ciudad de México, de donde es originaria. “Aprender a producir videos cuando estaba en la escuela era muy diferente a ahora”, manifestó De la Vega. “No teníamos el tipo de cámaras que tenemos ahora”.
Después de graduarse de la universidad, De la Vega trabajó como reportera de televisión en Tijuana antes de mudarse al condado de San Diego donde comenzó a enfocarse en la prensa escrita. Antes de UC ANR, De La Vega trabajó como redactora en Enlace, un periódico del Union-Tribune, el cual se publicó en español en San Diego, durante cerca de una década.
Ante de que se convirtiera en el principal medio de NOS para contar historias, De la Vega ayudó a guiar los esfuerzos del equipo para producir videos a pesar de su limitada experiencia. “No éramos expertos, pero nos dimos cuenta de la importancia de la producción de videos para poder dar a conocer nuestra información. Fue un trabajo de equipo”, indicó De la Vega.
En el 2010, De la Vega escribió una historia y produjo un video sobre la importancia de planificar para la edad avanzada. En muchos casos, los hijos adultos tienen que hacerse cargo del cuidado de sus padres sin ninguna guía y la mayoría de los cuidadores de los adultos mayores hablan español como primer idioma y necesitaban más recursos para realizar un mejor trabajo.
La historia de De la Vega se basó en una investigación realizada por Patti Wooten Swanson, asesora de nutrición, familia y ciencias del consumidor de UCCE en San Diego. No solo Swanson fue reconocida durante los premios Galaxy del 2013 por su contribución a la historia, sino que, De la Vega, miembro del equipo de NOS en ese tiempo, ganó el primer lugar durante la ceremonia de premios de Western Region Television/Video Communications a pesar de no existir una categoría en español.
En el 2016, De la Vega produjo un video sobre el primer club bilingüe del programa 4-H, como resultado de la colaboración con la Community Settlement Association en el condado de Riverside. “En ese tiempo estaban pasando muchas cosas buenas y siguen pasando ahora que ANR está evolucionando con más expertos bilingües en diferentes temas”, dijo De la Vega.
A pesar de haberse iniciado como redactora sénior, De La Vega evolucionó y se convirtió en especialista en comunicación audiovisual. Su éxito en este cargo le permitió mantener una buena comunicación con otros comunicadores y líderes comunitarios. “Norma siempre tenía así contacto que necesitábamos para una historia en la que estábamos trabajando”, expresó Miguel Sánchez, otro de los especialistas en comunicación audiovisual del equipo de NOS.
Lisa Rawleigh, asistente administrativa de NOS, estableció una relación personal y profesional con De la Vega. “Norma se aseguraba que nuestros artículos en español estuvieran apropiadamente redactados y de que no faltaran los acentos o errores tipográficos. Siempre podía confiar en ella para que corrigiera mis publicaciones en las redes sociales”, mencionó Rawleigh.
De la Vega dijo sentirse “enormemente satisfecha” de haber trabajado con un equipo de compañeros pioneros. “A pesar de que no éramos expertos, aprendimos mucho todos los días y juntos”, indicó De la Vega. “Hoy en día, hay varios expertos en la producción de videos comunitarios y ayudamos a enriquecer el archivo gráfico de los programas comunitarios de UC ANR. Creo que nuestra contribución fue marcar el camino en esa dirección”.
Mirando al futuro, De la Vega aprovechará su jubilación para viajar y explorar otros países. Desde que era niña, De la Vega ha disfrutado la natación y espera muy pronto hacerlo con mayor frecuencia. “Me encanta nadar porque estar en el agua siempre me hace sentir joven”, agregó.
De la Vega también planear disfrutar tiempo de calidad con sus nietos, ensenándoles a hablar español y sirviendo como voluntaria en el programa de inmersión en español de la escuela a la que asisten los pequeños.
Adaptado al español por Leticia Irigoyen del artículo en inglés
Editado para su publicación por Ricardo Vela
- Author: Saoimanu Sope
After 13 years of telling the UC ANR story through written articles and video production, Norma De la Vega retired on June 29. De la Vega joined UC ANR's News and Information Outreach in Spanish team in 2009 as a senior writer.
NOS fulfilled UC ANR's vision of developing educational and informational programs in Spanish to serve the Latino community. For more than 40 years, NOS has been producing information formatted for radio, television, and online audiences, and De la Vega has played an instrumental role in helping NOS expand its reach and diversify its creative approach to storytelling.
When she started, most of her writing focused on nutrition, highlighting groups like the Expanded Food and Nutrition Education Program and the Nutrition Policy Institute. “Norma's contributions were spot on,” said NOS Program Manager Ricardo Vela. “Her impact has been bringing the importance of nutrition into the stories that we bring to the community.”
De la Vega earned a bachelor's degree in science communications from Universidad Nacional Autónoma de México in her hometown of Mexico City. “Learning how to produce videos when I went to school was very different than now,” said De la Vega. “We didn't have the kind of cameras we do today.”
Following college, De la Vega worked as a television reporter in Tijuana before moving to San Diego County where she started focusing on writing. Prior to UC ANR, De La Vega worked as a writer for the Enlace Union-Tribune's Spanish newspaper in San Diego for nearly a decade.
Before it became NOS' primary medium for storytelling, De la Vega helped lead the team's video production effort despite her limited experience. “We weren't experts, but we realized the importance of video production to get our information out. It was a team effort,” she said.
In 2010, De la Vega wrote a story and produced a video on the importance of planning for old age. In many cases, adult children had to manage their parent's care without guidance, and most caregivers of the elderly spoke Spanish as their first language and needed more resources to do a better job.
De la Vega's story relied on research conducted by Patti Wooten Swanson, UCCE nutrition, family and consumer science advisor in San Diego. Not only was Swanson honored at the 2013 Galaxy Awards for her contribution to the story, but De la Vega, a member of the NOS team at the time, won first place at the Western Region Television/Video Communications Award Ceremony despite the lack of a Spanish language category.
In 2016, De la Vega produced a video of the first bilingual 4-H club, the result of a partnership with the Community Settlement Association in Riverside County. “A lot of good things were happening at that time and are happening now because ANR is evolving with more bilingual experts on different topics,” De la Vega said.
Although she started as a senior writer, De La Vega evolved and became a broadcast communications specialist. Her success in the role allowed her to become well-connected to other communicators and community leaders. “Norma always had a contact we needed for a story that we were working on,” said Miguel Sanchez, another broadcast communications specialist on the NOS team.
Lisa Rawleigh, NOS administrative assistant, established a personal and professional relationship with De la Vega. “Norma ensured that our Spanish articles were written properly and that we did not miss any accents or typos. I can always count on her to proofread my posts on social media,” said Rawleigh.
De la Vega said that she feels “enormously satisfied” to have worked with a team of fellow pioneers. “Although we were not experts, we learned so much every day and together,” De la Vega said. “Today, there are several experts in the production of community videos, and we helped enrich the graphic archive for UC ANR's community programs. I think our contribution was to lead the way in that direction.”
Looking ahead, De la Vega will be spending her retirement traveling and exploring other countries and cultures. Since she was a girl, De la Vega enjoyed swimming and can't wait to do more of it. “I love to swim because being in the water always makes me feel young,” she said.
Finally, De la Vega will enjoy quality time with her grandchildren, teaching them Spanish and volunteering at the Spanish immersion school they attend.
To read this story in Spanish, visit https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=57440.
/span>- Author: Saoimanu Sope
After 13 years of telling the UC ANR story through written articles and video production, Norma De la Vega retired on June 29. De la Vega joined UC ANR's News and Information Outreach in Spanish team in 2009 as a senior writer.
NOS fulfilled UC ANR's vision of developing educational and informational programs in Spanish to serve the Latino community. For more than 40 years, NOS has been producing information formatted for radio, television, and online audiences, and De la Vega has played an instrumental role in helping NOS expand its reach and diversify its creative approach to storytelling.
When she started, most of her writing focused on nutrition, highlighting groups like the Expanded Food and Nutrition Education Program and the Nutrition Policy Institute. “Norma's contributions were spot on,” said NOS Program Manager Ricardo Vela. “Her impact has been bringing the importance of nutrition into the stories that we bring to the community.”
De la Vega earned a bachelor's degree in science communications from Universidad Nacional Autónoma de México in her hometown of Mexico City. “Learning how to produce videos when I went to school was very different than now,” said De la Vega. “We didn't have the kind of cameras we do today.”
Following college, De la Vega worked as a television reporter in Tijuana before moving to San Diego County where she started focusing on writing. Prior to UC ANR, De La Vega worked as a writer for the Enlace Union-Tribune's Spanish newspaper in San Diego for nearly a decade.
Before it became NOS' primary medium for storytelling, De la Vega helped lead the team's video production effort despite her limited experience. “We weren't experts, but we realized the importance of video production to get our information out. It was a team effort,” she said.
In 2010, De la Vega wrote a story and produced a video on the importance of planning for old age. In many cases, adult children had to manage their parent's care without guidance, and most caregivers of the elderly spoke Spanish as their first language and needed more resources to do a better job.
De la Vega's story relied on research conducted by Patti Wooten Swanson, UCCE nutrition, family and consumer science advisor in San Diego. Not only was Swanson honored at the 2013 Galaxy Awards for her contribution to the story, but De la Vega, a member of the NOS team at the time, won first place at the Western Region Television/Video Communications Award Ceremony despite the lack of a Spanish language category.
In 2016, De la Vega produced a video of the first bilingual 4-H club, the result of a partnership with the Community Settlement Association in Riverside County. “A lot of good things were happening at that time and are happening now because ANR is evolving with more bilingual experts on different topics,” De la Vega said.
Although she started as a senior writer, De La Vega evolved and became a broadcast communications specialist. Her success in the role allowed her to become well-connected to other communicators and community leaders. “Norma always had a contact we needed for a story that we were working on,” said Miguel Sanchez, another broadcast communications specialist on the NOS team.
Lisa Rawleigh, NOS administrative assistant, established a personal and professional relationship with De la Vega. “Norma ensured that our Spanish articles were written properly and that we did not miss any accents or typos. I can always count on her to proofread my posts on social media,” said Rawleigh.
De la Vega said that she feels “enormously satisfied” to have worked with a team of fellow pioneers. “Although we were not experts, we learned so much every day and together,” De la Vega said. “Today, there are several experts in the production of community videos, and we helped enrich the graphic archive for UC ANR's community programs. I think our contribution was to lead the way in that direction.”
Looking ahead, De la Vega will be spending her retirement traveling and exploring other countries and cultures. Since she was a girl, De la Vega enjoyed swimming and can't wait to do more of it. “I love to swim because being in the water always makes me feel young,” she said.
Finally, De la Vega will enjoy quality time with her grandchildren, teaching them Spanish and volunteering at the Spanish immersion school they attend.
To read this story in Spanish, visit https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=57440.
/span>- Author: Pamela Kan-Rice
El-kereamy named Lindcove REC director
Ashraf El-kereamy will be the new director of UC Agriculture and Natural Resources' Lindcove Research & Extension Center, starting on July 1, 2020. He will continue to serve as a UC Cooperative Extension specialist in the Department of Botany and Plant Sciences at UC Riverside and based at Lindcove Research & Extension Center.
“Elizabeth Grafton-Cardwell retires this year after 13 years as director of Lindcove REC, California's premier citrus research center,” said Mark Lagrimini, UC ANR vice provost for research and extension. “We are excited to have Ashraf in place to carry on the tremendous success attributable to the research performed at Lindcove. Ashraf brings a breadth of research, extension and leadership skills.”
El-kereamy has extensive experience with several commodities with research revolving around plant hormones, fruit ripening, plant nutrition, and the responses of different plant species to abiotic stress conditions.
Since February 2019, El-kereamy has been serving as a UC Cooperative Extension citrus specialist based at Lindcove Research and Extension Center. Prior to the specialist position, El-kereamy was a UCCE viticulture and small fruit advisor for Kern County, where he established a research and extension program serving the San Joaquin Valley table grape industry for four years. Prior to joining UC ANR, he was an assistant/associate professor in the Department of Horticulture at Ain Shams University in Egypt.
“I am honored and very excited to be the director of Lindcove Research and Extension Center, which plays a crucial role in the California citrus industry,” El-kereamy said. “I am confident that, with the support of our industry, community and the University of California, we will build tomorrow's Lindcove REC as a center of excellence in research and extension. I am looking forward to leading Lindcove REC and providing our clientele with up-to-date technologies to cope with the challenges facing the California agriculture industry.”
El-kereamy earned a bachelor's degree in horticulture and master's degree in pomology from Ain Shams University in Cairo, Egypt, and a doctorate in agriculture with an emphasis in grapevine physiology and molecular biology from Toulouse University in France.
Campbell named NORDP Rising Star for 2020
The National Organization of Research Development Professionals (NORDP) has named Vanity Campbell, UC ANR proposal development coordinator, one of its three Rising Stars for 2020.
Campbell helps UC ANR employees improve their grant applications for success in receiving funding.
“Vanity's reputation as a fierce advocate for inclusive research development, an exceptional organizer, and a passionate cheerleader for her colleagues makes her precisely the kind of person this award was designed to celebrate,” wrote her nominator. “When I think about the future of NORDP, I hope she is helping us to lead it.”
NORDP established the Rising Star Award in 2016 to recognize up to three members annually who have made outstanding volunteer contributions and show great potential for future contributions to NORDP and the research development profession. Campbell will be presented with an etched glass plaque and receive free registration for a future NORDP conference.
Communicators win global awards
Six UC ANR-affiliated communicators won writing or photography awards in a global competition hosted by the international Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences (ACE).
Steve Elliott, communications coordinator for the Western Integrated Pest Management Center, won one silver (second-place) and two bronze (third-place) for his writing and photography; Kathy Keatley Garvey, communications specialist for the UC Davis Department of Entomology and Nematology, two silvers for her writing and photography; and Diane Nelson, communication specialist for the UC Davis College of Agricultural and Environmental Sciences, won a bronze for her writing.
Ricardo Vela, Miguel Sanchez and Norma de la Vega of UC ANR's News and Information Outreach in Spanish won a bronze award in diversity electronic media and audio for targeted audiences.
Elliott's entries and the categories:
- Writing for the Web, silver award for “IPM in Yellowstone”
- Photo Essay, bronze award for “Growing in Guam”
- Social media, bronze award for single blog post, “To Communicate Better, Start with Audience”
Garvey's entries and the categories:
- Writing for Newspapers, silver award for “Paying It Forward,” about the successful career of award-winning academic advisor Elvira Galvan Hack
- Picture Story, silver award for “Kira Meets a Stick Insect” (at Bohart Museum of Entomology)
Nelson's entry and category:
- Writing for the Web, bronze award for "Can Science Save Citrus?"
Vela, Sanchez and de la Vega's entry and category:
- Diversity electronic media and audio for targeted audiences, bronze award for Breakfast - Desayuno de Campeones - English and Spanish videos
The awards were presented during ACE's virtual conference June 24. ACE is an international association of communicators, educators and information technologists who focus on communicating research-based information. The organization offers professional development and networking for individuals who extend knowledge about agriculture, natural resources, and life and human sciences.
Read more at https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=42747.
Meyer receives Bradford-Rominger Agricultural Sustainability Leadership Award
Deanne Meyer, UC Cooperative Extension livestock waste management specialist, is this year's recipient of the Eric Bradford & Charlie Rominger Agricultural Sustainability Leadership Award, given by the Agricultural Sustainability Institute (ASI) at UC Davis.
Meyer is being honored for her leadership in substantially improving the sustainability of California's dairy industry through her research and outreach.
The Bradford-Rominger award recognizes and honors individuals who exhibit the leadership, work ethic and integrity epitomized by the late Eric Bradford, a livestock geneticist who gave 50 years of service to UC Davis, and the late Charlie Rominger, a fifth-generation Yolo County farmer and land preservationist.
Meyer has directed the environmental stewardship efforts of the California Dairy Quality Assurance Program (CDQAP)—a voluntary partnership between the dairy industry, government and academia—since the program's inception in 1996.
Meyer's dedication to build a bridge between industry and regulatory agencies has paid dividends for California's air and water quality. With Meyer's leadership, more than 700 dairy farms have completed an on-site, third-party evaluation of their facility's manure management. The program has been so successful that it received California's highest environmental honor, the Governor's Environmental and Economic Leadership Award, in 2007.
Reflecting on Meyer's work, Glenda Humiston, UC vice president for agriculture and natural resources, said, “Serving as chair of California's Water Quality Task Force in the mid-1990s, I had a front row seat to the challenges Deanne faced as she organized CDQAP and brought many unlikely allies to the table. The many successes of that program is a testament to her skills as both a scientist and a diplomat.”
Beyond Meyer's work with CDQAP, her research in groundwater salinity has provided farmers, agency staff and other concerned stakeholders with unbiased information presented with an understanding of agricultural realities.
“Her efforts, leadership, and dedication are so valued by all the diverse sectors she works across,” said Anita Oberbauer, professor and dean for Agricultural Sciences at UC Davis. “By working closely with regulatory agencies and farmers, she ensures our state's livestock and dairy producers have the tools that they need to meet the environmental challenges.”
- Author: Kathy Keatley Garvey
Together they won a total of seven communication awards in a competition hosted by the international Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences (ACE).
Steve Elliott, communications coordinator for the Western Integrated Pest Management Center, Davis, won one silver (second-place) and two bronze (third-place) for his writing and photography;
- Writing for the Web, silver award for “IPM in Yellowstone”
- Photo Essay, bronze award for “Growing in Guam”
- Social media, bronze award for single blog post, “To Communicate Better, Start with Audience”
Kathy Keatley Garvey, communications specialist for the UC Davis Department of Entomology and Nematology, won two silvers for her writing and photography;
- Writing for Newspapers, silver award for “Paying It Forward,” about the successful career of award-winning academic advisor Elvira Galvan Hack
- Picture Story, silver award for “Kira Meets a Stick Insect” (at Bohart Museum of Entomology)
Diane Nelson, communication specialist for the UC Davis College of Agricultural and Environmental Sciences, won a bronze for her writing:
- Writing for the Web, bronze award for "Can Science Save Citrus?"
Ricardo Vela, Miguel Sanchez and Norma de la Vega of UC ANR's News and Information Outreach in Spanish won a bronze award for a video:
- Diversity 6, Electronic Media and Audio for Targeted Audiences, bronze award for Breakfast - Desayuno de Campeones - English and Spanish videos
The awards will be presented Wednesday, June 24 during ACE's virtual conference, which opened June 22 and continues through June 25.
ACE is an international association of communicators, educators and information technologists who focus on communicating research-based information. The organization offers professional development and networking for individuals who extend knowledge about agriculture, natural resources, and life and human sciences.